Do You Feel Like You Have the Money but You Aren’t Happy? I Know How That Feels. I Was That Man.
Richard Norris — Founder, Project 1% & Serial Entrepreneur
From a council estate in Oxford to a $1.2 million apartment in Dubai, paid in cash — built through sales, real estate, and a system nobody ever taught him.
Richard built a business that did over $10 million in sales, invested in real estate, and became a multi-millionaire before 35 — not through comfort, luck, or inherited money, but through mentors, mistakes, and over $600,000 of his own money spent learning what actually works.
He knows what it feels like to sit alone on the floor of that same apartment, after two of his own team members betrayed him, feeling more empty and broken than he ever did when he was actually broke.
He knows what it feels like to build a bank account and lose the relationship, the health, and the peace that the money was supposed to buy in the first place.
That is why Richard’s work is not another get-rich-quick course. It’s a complete personal operating system for men.
Becoming wealthy is the easy part. Once a man installs the right identity, once his mind is rebuilt around timeless principles instead of tactics, the money, the body, and the relationships become the byproduct of who he has become.
His mission is simple: build the man first, then the body, the income and the relationship that sit on top of him. All four held at once, so no single pillar is left carrying the weight of your whole life.
Through his 35-day Project 1% Foundation, Richard hands over the code itself. One lesson a day. No gym to join, no spreadsheet, no sixty-page workbook you will never open. Day one you write your ten non-negotiables, decided in advance while your head is still clear, so the 6am argument about training and the 11pm argument about the second drink are settled before they start. By day 35 those principles are running on their own, across all four pillars, whether you feel like it that morning or not.
This is for the man who is tired of trading time for money. Tired of the hustle-culture lies. Tired of chasing a number on a screen while his health, his marriage, and his happiness fall apart.
Richard doesn’t help men feel better about staying stuck. He hands over the code that turns men into husbands their wives respect, into fathers their kids look up to, and into men whose freedom nobody can take away.